Sans Other Abmiv 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Laire Sans' by Jolicia Type, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, 'Garnison' by OzType., and 'Kolage' by Runsell Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, bold, punchy, casual, impact, attention, simplicity, approachability, clarity, blunt, chunky, compact, rounded, soft corners.
A compact, heavy sans with rounded shoulders, softened corners, and generally blunt terminals. Shapes lean toward squarish geometry with broad curves, creating a sturdy, blocky rhythm across words. Counters are relatively tight and the joins are thick, producing a dense, high-impact texture that holds together strongly at display sizes. The lowercase shows simple, single-storey forms and the numerals are chunky and compact, matching the overall mass and softness.
Well suited to headlines, posters, packaging, and branding where a friendly but forceful voice is needed. It can work effectively for short UI labels, badges, and calls-to-action when set large enough to avoid counter fill-in. For longer passages, it is best used sparingly as a typographic accent due to its dense texture.
This font projects a loud, friendly confidence with a slightly playful, poster-like attitude. The heavy color and soft, blunted details give it an approachable, informal tone that feels energetic rather than refined.
The design appears intended for immediate visual impact, emphasizing strong silhouettes and a cohesive, heavy word shape. Its softened geometry suggests a goal of staying approachable and readable while still feeling emphatic and headline-forward.
The overall construction favors simple, sturdy forms with minimal detailing, and the punctuation and numerals follow the same thick, rounded logic. The texture in the sample text reads as a continuous, dark band, reinforcing its display-first character.