Sans Contrasted Lemad 9 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, ui, packaging, modernist, technical, futuristic, minimal, clean, modern branding, tech clarity, systematic design, display impact, rounded corners, open apertures, monolinear feel, geometric, tall proportions.
A compact, tall-proportioned sans with rounded outer corners and mostly straight-sided geometry. Curves are clean and controlled, with softened terminals that create a subtly modular, engineered look rather than a purely geometric one. Counters tend to be open and generous for the width, and several forms use simplified construction (notably the single-storey a and g). Stroke behavior reads generally even with selective thickening on key joins and curves, producing a crisp, high-contrast-in-places rhythm without becoming calligraphic.
Works best in display sizes where its tall proportions, rounded geometry, and distinctive capitals can carry a strong visual identity. It can also serve UI labels, dashboards, and wayfinding where a clean, technical tone is desired, especially at medium-to-large sizes.
The overall tone feels modern and technical—sleek, orderly, and slightly futuristic. Rounded corners keep it approachable, while the condensed stance and simplified letterforms push it toward a contemporary, engineered aesthetic suitable for systems and interfaces.
The design appears intended to deliver a contemporary, streamlined sans for modern branding and product contexts, balancing strict geometry with softened corners to avoid a cold, purely industrial feel. Distinctive uppercase shapes and simplified lowercase suggest an emphasis on recognizability and style in short text settings.
Uppercase forms emphasize verticals and squared-off bowls (e.g., D, O, P) with consistent rounding; diagonals (V, W, X) are sharp and clean. The Q uses a distinctive internal/descending tail, and the G is notably simplified, reinforcing a designed, display-forward personality. Numerals are clear and compact, with a rounded 0 and a simple, straight 1.