Sans Normal Birel 2 is a bold, narrow, medium contrast, upright, tall x-height font visually similar to 'Bartholeme Sans' by Galapagos, 'Intercom' and 'Intercom Tamil' by Indian Type Foundry, 'JAF Bernini Sans' by Just Another Foundry, 'Interval Next' by Mostardesign, and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, assertive, industrial, contemporary, straightforward, utilitarian, space-saving impact, strong emphasis, modern utility, clear display, condensed, compact, sturdy, high-impact, clean.
This typeface is a compact, condensed sans with heavy, even strokes and tightly controlled counters. Curves are smooth and round-leaning, while joins and terminals stay mostly straight and blunt, giving the letterforms a sturdy, workmanlike presence. Proportions are narrow with a relatively tall lowercase body, and the overall rhythm is dense and efficient, maintaining consistent weight and spacing across capitals, lowercase, and numerals.
It performs best where space is limited but impact is needed—headlines, poster typography, wayfinding and signage, packaging callouts, and bold brand statements. The condensed build also makes it useful for tight layouts such as labels, sports-style graphics, and short UI headers where strong emphasis is desired.
The overall tone is direct and no-nonsense, projecting strength and clarity rather than delicacy. It reads as modern and practical, with an industrial confidence that suits emphatic messaging.
The design appears intended to deliver maximum visual punch in a narrow footprint, balancing round, approachable curves with firm, simplified terminals for dependable legibility. It prioritizes bold presence and compact efficiency over fine detail.
In the text sample, the bold weight and compact widths create strong typographic color and pronounced word shapes, especially in mixed-case lines. The figures are robust and headline-friendly, and the punctuation holds up at larger sizes without feeling overly decorative.