Print Bugow 12 is a regular weight, normal width, low contrast, reverse italic, normal x-height font.
Keywords: posters, packaging, kids media, social graphics, headlines, playful, friendly, casual, hand-drawn, approachable, handmade feel, casual display, friendly tone, quick lettering, rounded, bouncy, informal, soft terminals, uneven rhythm.
A casual, hand-drawn print style with rounded strokes and softly blunted terminals. The line quality is steady but intentionally imperfect, showing small variations in curve tension and letter widths that create a lively, variable rhythm. Counters tend to be open and generously rounded, and many forms lean subtly back, contributing to a relaxed, doodled feel. Ascenders and capitals are tall and simple, with uncomplicated construction and minimal detailing for clear, quick-read shapes.
It suits posters, display headings, packaging callouts, and social graphics where an informal, personable tone is desired. It also fits kid-oriented materials and DIY-themed branding, and works best at larger sizes where the hand-drawn texture can be appreciated.
The overall tone is warm and lighthearted, like friendly marker lettering on a note or classroom poster. Its slight wobble and back-leaning stance add personality without becoming chaotic, giving it an easygoing, conversational voice.
The design appears intended to emulate quick, confident marker or brush-pen print lettering—legible and simple, but with enough irregularity to feel genuinely handmade. The goal is an approachable display face that adds warmth and character to short text.
Spacing looks naturally irregular in a way that reads as human rather than engineered; this works well for short bursts of text where charm matters more than typographic strictness. Numerals match the same rounded, handwritten logic and feel consistent with the letters.