Serif Normal Lugur 1 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Evoque' and 'Velino Condensed Text' by Monotype and 'PT Serif Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, editorial, book titles, posters, branding, authoritative, literary, traditional, formal, print tradition, strong presence, classic readability, editorial tone, bracketed, wedge serifs, ball terminals, scotch feel, robust.
A robust serif with strongly bracketed wedge-like serifs and pronounced thick–thin modulation. The letterforms show generous, rounded bowls and smooth, calligraphic transitions, with teardrop/ball terminals appearing in several lowercases. Capitals are wide and steady with a slightly carved, old-style presence, while the lowercase keeps a clear, readable rhythm and a moderate x-height. Numerals appear traditional and text-friendly, with noticeable contrast and compact, well-anchored serifs.
Best suited for headlines, editorial layouts, book or magazine titling, and poster work where a dense, classic serif voice is desirable. It can also support branding that needs traditional authority, especially in display sizes where the contrast and terminals are most evident.
The overall tone is classic and serious, evoking established print typography and bookish credibility. Its dark color and confident detailing lend an institutional, editorial voice that feels composed rather than flashy.
The font appears designed to deliver a classic, print-rooted serif look with strong presence and refined detailing, balancing traditional proportions with a darker, more assertive texture for display-oriented typography.
The design maintains a consistent, sturdy texture across the alphabet, with rounded joins and softened corners that keep the heavy weight from feeling brittle. Curves and diagonals are handled with a slightly organic, engraved-like warmth, supporting strong presence in short lines and titles.