Sans Normal Eswa 17 is a very light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, logos, posters, ui display, minimal, futuristic, technical, clean, airy, modernity, simplicity, sleekness, clarity, tech aesthetic, monoline, geometric, rounded, open counters, wide tracking.
A monoline sans built from simplified geometric strokes, with generous horizontal proportions and a calm, even rhythm. Curves are drawn as smooth arcs and rounded rectangles, while joins stay crisp and unembellished. Many forms show open apertures and large counters, keeping shapes clear despite the slender stroke. The lowercase has a single-storey construction (notably a and g), and the overall spacing reads roomy, emphasizing a horizontal, streamlined silhouette.
Best suited to display settings where its wide proportions and delicate line weight can breathe—headlines, brand marks, packaging titles, posters, and UI/UX display labels. It can work for short paragraphs or pull quotes when set with comfortable size and spacing, but will be most effective where a light, sleek look is desired rather than dense text color.
The tone feels modern and engineered: cool, minimal, and slightly futuristic. Its light touch and wide stance create an airy, refined presence that suggests contemporary interfaces, tech branding, and forward-looking editorial styling.
The design appears intended to deliver a sleek geometric sans with a distinctive horizontal stance, prioritizing clarity, openness, and a contemporary, tech-forward aesthetic. It aims to feel refined and minimal while remaining recognizable through simple, consistent construction across uppercase, lowercase, and numerals.
The design leans on circular geometry in bowls (o, e, p, b) and uses straight, clean terminals that maintain a consistent, schematic feel. Uppercase forms stay simple and structured, with several letters favoring open, streamlined constructions that reinforce the font’s spacious, modern character.