Serif Flared Pohu 10 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Amino' by Cadson Demak, 'Mr Eaves XL Modern' and 'Mr Eaves XL Sans' by Emigre, 'Arpona' by Floodfonts, and 'Core Sans N' and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promos, punchy, sporty, retro, confident, playful, display impact, brand voice, dynamic emphasis, retro flavor, headline clarity, flared, bracketed, ink-trap hints, rounded joins, open counters.
A heavy, italicized serif with flared stroke endings and soft, bracketed transitions that give the shapes a sculpted, almost carved feel. The letterforms are broad and stable with a lively rightward slant, and the strokes show gentle modulation rather than sharp contrast. Curves are generously rounded and counters stay fairly open for the weight, while terminals often widen subtly, reinforcing a buoyant, forward-moving rhythm. Numerals and capitals share the same assertive, compact-internal construction, producing dense color in text but clear silhouettes in display sizes.
Best suited to short-to-medium display settings where strong typographic presence is needed—headlines, posters, logos/wordmarks, packaging fronts, and promotional graphics. It can also work for punchy subheads or pull quotes, but the dense texture may feel heavy for long text at small sizes.
The overall tone is energetic and attention-grabbing, mixing classic serif cues with a bold, contemporary swagger. It reads as confident and slightly playful—more “headline” than “book,” with a sporty, retro-leaning character that feels made for impact.
The design appears intended to deliver maximum impact with a friendly, dynamic serif voice—combining flared, classic-inspired details with an italic forward lean to convey motion and confidence in display typography.
The italic posture is integral to the design (not merely a slanted roman), and the flared endings create a soft-edged finish that keeps the heavy weight from feeling blocky. Round letters (like O/Q) appear especially robust, while diagonal-heavy forms add a sense of speed and emphasis.