Sans Rounded Tulu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype, 'Exo Soft' by Polimateria, 'Core Sans AR' and 'Core Sans NR' by S-Core, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logo design, playful, friendly, bubbly, retro, cartoon, friendly impact, playful display, soft branding, rounded, soft, chunky, compact, blunt.
A heavy, rounded sans with bulbous curves, blunt terminals, and smooth joins that read as soft and cushion-like. Strokes are consistently thick with minimal modulation, and counters are tight, giving the forms a compact, dense color. The design favors broad, simple silhouettes with generous rounding at corners; punctuation-like details (such as dots) appear circular and substantial. Overall spacing feels sturdy and even, prioritizing bold shape recognition over fine interior detail.
Best suited for display settings where impact and friendliness are key: headlines, posters, packaging, and brand marks that want a soft, upbeat voice. It also works well for playful UI moments (badges, stickers, callouts) and social graphics where large sizes preserve the distinctive rounded silhouettes.
The tone is cheerful and approachable, with a toy-like, snack-pack friendliness that leans toward retro display lettering. Its inflated shapes and tight counters create an energetic, slightly comic presence that feels casual and welcoming rather than formal or technical.
The design appears intended to deliver maximum presence with a gentle, approachable feel—combining stout, simplified shapes with rounded terminals to create a bold display voice that stays friendly and informal.
At larger sizes the letterforms look confident and highly graphic, while at smaller sizes the tight apertures and counters may begin to close up, making it better suited to short lines and bold statements. The numerals follow the same rounded, chunky construction, keeping the set visually consistent for headlines that mix text and numbers.