Slab Square Simu 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Cargan' and 'Orgon Slab' by Hoftype, 'Gaspo Slab' by Latinotype, 'Prelo Slab Pro' by Monotype, 'Greek Font Set #1' by The Fontry, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, editorial, collegiate, heritage, assertive, impact, sturdiness, clarity, retro print, blocky, sturdy, bracketless, rectilinear, compact.
A heavy slab-serif with blocky, rectilinear construction and flat-ended terminals. The strokes are consistently thick with minimal modulation, producing solid color and strong emphasis in text. Serifs read as broad, square slabs with little to no bracketing, and the overall drawing favors compact counters and firm horizontal/vertical stress. Curves are rounded but tightened, giving letters like C, G, O, and S a controlled, slightly squared feel, while diagonals (V, W, X, Y) remain weighty and stable.
Well suited for headlines, subheads, and short blocks of copy where strong typographic color is desired. It works effectively in posters, packaging, labels, and signage that benefit from high impact and sturdy letterforms. The consistent weight and prominent slabs also make it a natural fit for collegiate or team-style branding and punchy editorial titling.
The font projects a confident, workmanlike tone—more industrial and utilitarian than delicate. Its slab details and dense rhythm evoke classic editorial and poster typography, with a straightforward, no-nonsense voice that feels at home in traditional print and bold branding.
The design appears intended to deliver maximum presence with a straightforward slab-serif voice: strong silhouettes, clear terminals, and a dense, confident rhythm that holds up in bold statements and attention-grabbing layouts.
At display sizes the slab terminals become a prominent graphic feature, creating a strong baseline and cap-line presence. The figures are equally robust and legible, with simple, sturdy forms that match the letterweight and keep an even overall texture.