Sans Normal Adley 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, packaging, signage, modern, friendly, clean, dynamic, approachable, modernization, readability, soften tone, add motion, general-purpose, oblique, rounded, smooth, open apertures, soft terminals.
This is an oblique sans with smooth, rounded curves and an even, low-contrast stroke throughout. Letterforms lean consistently to the right with a steady, forward rhythm, and counters are generally open and generous, supporting clarity at text sizes. Terminals are mostly clean and softly finished rather than sharply cut, and the overall construction favors circular bowls and simplified joins. Numerals follow the same calm, geometric logic, with straightforward shapes and stable proportions that match the letters.
It works well for UI and product typography where a clear, modern sans is needed with a built-in sense of motion. The slant and rounded forms also suit branding, headlines, packaging, and signage that benefit from a friendly, contemporary voice while remaining legible in longer phrases.
The overall tone is contemporary and approachable, with a subtle sporty energy from the consistent slant. It feels clean and practical without becoming sterile, and the rounded geometry adds a friendly, accessible character.
The design appears intended to deliver a versatile, modern oblique sans that balances geometric roundness with everyday readability. Its consistent slant and simplified shapes suggest a focus on clear communication with a lightly energetic, contemporary feel.
In the sample text, spacing reads even and controlled, producing a smooth texture across lines. The italic angle is strong enough to signal emphasis on its own, making it effective for highlighting or for brands that want motion without resorting to extreme styling.