Sans Normal Romam 7 is a bold, very wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, advertising, sportswear, dynamic, sporty, modern, confident, friendly, impact, motion, clarity, modernity, approachability, rounded, oblique, soft corners, geometric, streamlined.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes stay largely uniform, with smoothly curved joins and softened terminals that keep the texture cohesive at display sizes. Counters are open and generous, and many forms lean into circular/elliptical construction, giving the set a clean, engineered rhythm. The numerals follow the same wide, sturdy construction, reading clearly with compact apertures and simple, stable silhouettes.
Best suited to headlines, large-format messaging, and brand marks where a wide, slanted, high-impact voice is needed. It also works well for packaging, advertising, and sports or tech-themed visuals that benefit from a fast, contemporary cadence. For longer copy, it will be most effective in short bursts such as callouts, labels, or subheads.
The overall tone is energetic and forward-leaning, with a contemporary, performance-oriented feel. Rounded shaping prevents it from feeling aggressive, adding a friendly polish that suits consumer-facing design. The wide stance and strong weight convey confidence and visibility, especially in short headlines.
The design appears intended to deliver a modern, energetic sans that remains approachable through rounded construction and consistent, low-contrast strokes. Its wide set and oblique stance suggest a focus on visibility and motion for promotional and identity-driven typography.
The spacing and silhouettes create a bold, horizontal emphasis, producing a strong blocky line in text. Round letters maintain consistent curvature, while diagonals and angled strokes reinforce motion; this combination makes the font feel designed for impact rather than quiet reading.