Sans Normal Lalom 1 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Antebas' and 'Protofo' by Lafontype, 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'Morph' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, confident, punchy, energetic, modern, impact, motion, modernity, bold branding, display clarity, oblique, compact, rounded, blocky, high-impact.
A heavy, oblique sans with compact proportions and rounded, smoothly drawn curves. The stroke weight is consistently thick with minimal modulation, producing strong, solid silhouettes and tight internal counters. Terminals are clean and blunt, and curves (notably in C, G, O, Q, and S) are broadly circular, giving the design a soft-edged, contemporary feel despite its mass. Spacing appears sturdy and set up for display, and the numerals follow the same bold, rounded construction for a uniform rhythm.
Well suited to headlines, posters, and attention-grabbing marketing where a compact, forceful voice is needed. It can work effectively for sports branding, packaging callouts, and bold logo wordmarks, especially where an energetic oblique stance helps convey speed and momentum.
The overall tone is assertive and kinetic, with a forward-leaning stance that reads as active and competitive. Its thick, compact shapes feel bold and promotional, leaning toward a sporty, headline-driven personality rather than a quiet, editorial one.
The design appears intended as a high-impact display sans that pairs modern rounded geometry with an energetic slant. Its compact build and uniform weight suggest a focus on strong presence and clear, punchy shapes in branding and promotional settings.
The combination of tight counters and strong weight makes the face most comfortable at larger sizes, where the rounded geometry and angled stress read cleanly. The italic angle is prominent enough to add motion without introducing calligraphic character.