Sans Normal Esli 11 is a very light, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, airy, refined, modern, delicate, gallery-like, elegance, modernity, minimalism, display clarity, monoline-ish, open counters, high aperture, thin strokes, geometric.
This typeface uses extremely slender strokes with a smooth, rounded construction and generous horizontal proportions. Curves are built from clean arcs and oval bowls, with open counters and a calm, even rhythm across words. Terminals tend to be softly finished rather than sharply cut, while a few glyphs introduce subtle calligraphic inflections (notably in angled joins and the occasional tapered stroke). Overall spacing reads loose and breathable, helping the thin letterforms stay distinct in text.
Best suited to display settings where its hairline strokes and wide forms can breathe: headlines, posters, brand wordmarks, packaging, and editorial titling. It can work for short passages at comfortable sizes with ample leading, but it will benefit from high-contrast reproduction and avoids cramped, low-resolution contexts.
The overall tone feels airy and elegant, leaning toward a contemporary, design-forward minimalism. Its light touch gives it a polished, boutique sensibility—more poetic and refined than utilitarian.
The design appears intended to deliver a modern geometric voice with an elegant, high-end feel, using very thin strokes and wide, open shapes to create a light, spacious typographic texture.
Several forms show a distinctive, slightly idiosyncratic drawing: the uppercase has tall, narrow-feeling verticals set against wide bowls, while some lowercase letters (such as a single-storey ‘a’) keep the texture friendly and rounded. Numerals appear consistent with the same thin, elliptical logic, reinforcing a cohesive, lightweight color on the page.