Sans Normal Abguv 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, advertising, modern, clean, approachable, dynamic, readability, modernity, friendly tone, emphasis, monoline, humanist, rounded, open counters, soft terminals.
This is a slanted, monoline sans with gently rounded construction and open, spacious counters. Curves are smooth and circular in feel, while straighter strokes stay clean and even, creating a calm rhythm across words. Terminals tend to be soft rather than sharply cut, and the overall spacing reads slightly generous, helping letters keep clear separation in text. Numerals follow the same simple, rounded logic, with a particularly circular 0 and an open, legible 4.
It works well for interface copy, product branding, and editorial layouts where a clean sans is needed but with built-in emphasis and motion. The open shapes and even stroke weight support readability in short paragraphs, while the italic stance makes it especially useful for highlights, captions, pull quotes, and energetic headlines.
The tone is contemporary and friendly, pairing a crisp sans structure with a lively italic motion. It feels informal without being casual or quirky, suitable for designs that want a clean voice with a bit of forward energy.
The design appears intended as a versatile italic companion or standalone slanted sans that balances clarity with a modern, approachable personality. Its rounded geometry and steady stroke treatment aim for broad usability across digital and print contexts.
The uppercase set is straightforward and geometric-leaning, while the lowercase keeps a more human, text-oriented flow, contributing to an easy reading texture in paragraphs. The italic slant is consistent and noticeable, giving emphasis without dramatic calligraphic contrast.