Slab Square Data 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cabrito Inverto' by insigne (names referenced only for comparison).
Keywords: editorial, branding, posters, headlines, packaging, industrial, robust, utilitarian, classic, authoritative, impact, legibility, durability, traditional feel, strong texture, slab serif, bracketed serifs, chunky serifs, sturdy, compact.
A sturdy slab-serif with thick, square-shouldered serifs and minimal stroke modulation. The design uses broad vertical stems, generous counters, and a steady, upright rhythm, with slightly condensed capitals and a workmanlike texture in text. Serifs read as heavy and mostly squared off, with subtle bracketing in places that softens joins without adding contrast. Lowercase forms are straightforward and legible, with a two-storey “a” and single-storey “g,” plus compact, firm terminals that keep lines visually anchored.
Well suited to editorial typography, headings, and pull quotes where a strong, classic slab presence is desired. It can also support branding, labels, and packaging that benefit from a durable, traditional voice and clear letterforms at medium to large sizes.
The overall tone is practical and dependable, with an industrial, print-forward feel reminiscent of traditional jobbing or typewriter-adjacent slabs. Its heavy serifs and even color lend an authoritative, no-nonsense voice that reads as direct rather than delicate.
The design appears intended to deliver a reliable slab-serif texture with clear, straightforward shapes and emphatic serifs, prioritizing solidity and legibility over refinement or high contrast. Its geometry and consistent stroke weight suggest a focus on practical display and text use in bold, assertive layouts.
Spacing and proportions produce a dark, stable text color, especially in mixed-case settings where the strong verticals and slab feet create consistent horizontal emphasis. Numerals are bold and clear, matching the same sturdy serif treatment for a cohesive, utilitarian set.