Serif Normal Idguw 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Copperplate Gothic' by Linotype and 'Copperplate SB' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: book text, editorial, academic, reports, magazines, classic, literary, formal, scholarly, text readability, print tradition, formal tone, editorial utility, bracketed serifs, oldstyle figures, open apertures, balanced proportions, crisp terminals.
A conventional text serif with bracketed serifs and gently modulated stroke contrast. Letterforms show steady vertical stress, open counters, and moderate proportions that keep the rhythm even in paragraphs. Serifs are crisp but not sharp, with smooth joins and slightly tapered terminals; curves are round and well-controlled, and diagonals (V, W, Y) read cleanly without feeling mechanical. The lowercase maintains a straightforward, readable structure with a two-storey “a,” compact “e,” and a simple, functional “g,” supporting comfortable continuous text.
Well-suited to long-form reading in books, essays, and editorial layouts where a familiar serif texture and dependable readability are needed. It also fits formal documents and institutional communications—reports, programs, and articles—where typographic neutrality and polish are preferred over overt stylization.
The overall tone is traditional and composed, evoking book typography and institutional print. It feels trustworthy and familiar, with a quiet formality that suits serious communication rather than display-driven personality.
Designed to provide a reliable, conventional serif voice for continuous text: clear, even, and typographically orthodox. The choices in serif treatment, contrast, and proportions prioritize readability and an established print tradition, with numerals that reinforce a classic publishing feel.
Numerals appear in an oldstyle style with varied heights and pronounced curves, giving text settings a more bookish texture. Spacing looks measured and stable, helping the face hold together well in multi-line copy while still delivering clear word shapes.