Serif Other Idra 3 is a regular weight, very narrow, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, branding, invitations, elegant, dramatic, refined, whimsical, glamour, ornamentation, editorial flair, luxury branding, calligraphic, flourished, swashy, didone-like, hairline.
A stylized serif with a steep italic slant and striking contrast between razor-thin hairlines and swollen vertical stems. The forms are narrow and tall, with soft, teardrop-like terminals and small, curling swashes that appear on many capitals and selected lowercase. Serifs read as sharp and delicate, while the overall stroke modulation feels calligraphic, producing a rhythmic pattern of thick uprights and tapering, looped entries and exits. Numerals echo the same contrast and include decorative turns, keeping the set cohesive in display settings.
Best suited to display typography such as magazine headlines, fashion and beauty branding, posters, and luxe packaging. It can also work well for invitations, event titles, and pull quotes where its flourishes and contrast can be given room. For longer text, larger sizes and generous leading help preserve clarity and avoid a busy texture.
The tone is polished and high-fashion, with a romantic, slightly playful flourish. Its dramatic contrast and ornamental terminals give it a boutique, editorial feel—more about presence and sophistication than quiet neutrality.
The design appears intended to deliver a glamorous, couture-leaning italic serif with pronounced contrast and tasteful ornament. Its narrow proportions and swashy detailing suggest an emphasis on expressive display use and a memorable, refined word shape.
Spacing and internal counters feel tight due to the condensed construction, which amplifies the verticality and makes the thick strokes read boldly at larger sizes. The more embellished capitals can dominate a line, creating a lively texture in initials, headlines, and short phrases.