Script Etmid 7 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, posters, signage, playful, retro, friendly, bold, casual, display impact, hand-lettered feel, branding, signage look, retro flavor, brushy, rounded, bouncy, chunky, swashy.
A heavy, brush-like script with rounded terminals and a forward slant. Strokes are thick and smooth with modest contrast, and counters are compact, giving the letters a dense, inked-in silhouette. Letterforms lean on broad curves and soft, teardrop-like joins, with occasional swashy entry/exit strokes and simplified internal details to keep the texture even at larger sizes. The rhythm is lively and slightly irregular, producing a hand-drawn feel while remaining visually consistent across the set.
Best suited to display settings such as headlines, logos, packaging, posters, and shop or event signage where its bold, brushy character can carry the message. It performs well in short phrases and brand marks, and is less ideal for long passages or small UI text due to its dense weight and compact counters.
The overall tone is upbeat and nostalgic, evoking mid-century signage and friendly packaging lettering. Its chunky curves and soft terminals feel approachable and energetic, making text appear expressive rather than formal or restrained.
The design appears intended to deliver a confident, hand-lettered script look with strong black shapes and a smooth, flowing motion. It prioritizes visual impact and personality—suggesting brush pen lettering—while keeping letterforms coherent enough for prominent display typography.
Uppercase forms are especially decorative, with generous curves and prominent bowls, while lowercase maintains a compact, rounded structure with short ascenders/descenders relative to the stroke weight. Numerals share the same brushy heft and rounded shaping, staying cohesive with the letters and reading best when given ample spacing.