Sans Normal Adman 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aribau Grotesk' by Emtype Foundry and 'Brutalista' by Latinotype (names referenced only for comparison).
Keywords: branding, editorial, ui text, advertising, packaging, modern, clean, dynamic, confident, technical, forward motion, modern utility, clear readability, system consistency, brand versatility, oblique, geometric, rounded, crisp, neutral.
A slanted sans with smooth, geometric construction and rounded bowls that stay consistent across capitals, lowercase, and figures. Strokes are even and low-contrast, with clean joins and open apertures that keep counters clear at text sizes. The italic/oblique angle is steady and gives the forms a forward rhythm; terminals are mostly straight-cut rather than calligraphic, preserving a crisp, engineered feel. Numerals and capitals read solid and structured, while the lowercase keeps a compact, practical texture with a straightforward two-storey-style rhythm and uncluttered shapes.
Well suited to contemporary branding systems, headlines, and short-to-medium editorial copy where an energetic slant adds momentum. It can also work for UI labels, dashboards, and product interfaces that want a clean sans voice with a bit more motion than an upright style. The steady construction and open counters make it practical for both display and supporting text in marketing and packaging.
The overall tone is modern and purposeful, with a forward-leaning energy that feels active without becoming expressive or decorative. It comes across as efficient and contemporary—more about clarity and pace than personality-driven quirks.
Likely designed to provide a modern italic sans option that stays neutral and highly legible, adding forward motion to layouts while keeping geometry and stroke consistency tight. The aim appears to be a versatile workhorse style for contemporary communication rather than a decorative statement.
The slant and consistent stroke weight create strong word shapes in running text, and the generous internal spaces in letters like a, e, and s help maintain readability. Curved letters (C, G, O, Q) keep a smooth, near-circular feel, balancing the sharper diagonals in A, V, W, X, and Z for a steady, professional texture.