Serif Other Bulu 2 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, book covers, playful, retro, storybook, whimsical, theatrical, expressiveness, nostalgia, display impact, brand character, ornamentation, soft serifs, bulbous, flared, bouncy, rounded terminals.
A decorative serif with heavy, sculpted letterforms and pronounced swelling at corners and terminals. Strokes exhibit strong thick–thin modulation, with teardrop-like joins and soft, flared serif shapes that feel more carved than bracketed. Counters are relatively compact for the weight, and the overall rhythm is lively: curves pinch and bloom, while horizontals and diagonals end in rounded, wedgey finishes. The lowercase is compact and sturdy, with distinctive single-storey forms and chunky punctuation-like dots, giving text a dense, patterned texture.
Best suited to display applications where its sculpted serifs and animated thick–thin contrast can be appreciated—posters, storefront or event signage, packaging, and expressive book or album titling. It can work for short bursts of text (pull quotes, section headers), but its dense color and ornate terminals make it more effective above body sizes.
The tone is jovial and vintage-leaning, evoking poster lettering, storybook display type, and playful branding. Its exaggerated curves and bubbly serifs create a friendly, slightly mischievous personality that reads as crafted and theatrical rather than formal or editorial.
The design appears intended to deliver a bold, characterful serif that blends classic display contrast with intentionally exaggerated, soft flares and bulbous terminals. The goal is impact and personality—creating a memorable, decorative texture for branding and attention-grabbing titles rather than quiet, neutral reading.
In running text the heavy color and high modulation create a strong, dark typographic voice; spacing and internal counters become key to maintaining clarity at smaller sizes. Numerals match the same swelling, flared construction, reinforcing a cohesive, decorative set for headlines and titling.