Sans Normal Guref 10 is a very light, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, social, friendly, casual, playful, airy, hand-drawn, approachable, informal, humanist, lightweight, display, monoline, rounded, open apertures, loose spacing, organic.
A slim monoline sans with softly rounded terminals and gently irregular geometry that suggests a hand-drawn construction. Curves are elliptical and open, with generous counters and open apertures that keep forms light and readable at larger sizes. Proportions are compact and tall, with simple, unembellished joins and minimal detailing; the overall rhythm feels slightly uneven in an intentional, organic way rather than mechanically rigid.
Works well for short headlines, captions, and display text where a casual, personable voice is desired—such as posters, packaging callouts, kids-oriented materials, and social graphics. It can also serve as a secondary typeface in branding systems that want an understated hand-drawn accent without heavy stylization.
The tone is approachable and informal, with a light, easygoing personality that reads as friendly rather than technical. Its narrow, airy strokes and subtle wobble give it a playful, doodled character suited to upbeat messaging.
The design appears intended to provide a clean sans foundation with a subtle handwritten looseness—keeping letterforms simple and open while adding just enough irregularity to feel human and friendly.
The numerals and lowercase maintain the same simple, rounded construction, and the punctuation in the sample text blends in without calling attention. The texture on a line of text stays light and even, with a mild handwritten flavor that becomes more apparent in longer passages.