Serif Normal Vahy 3 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: magazines, headlines, fashion, branding, packaging, editorial, luxury, classic, refined, dramatic, editorial elegance, premium branding, classic revival, display refinement, hairline serifs, vertical stress, sharp terminals, flared strokes, crisp.
This typeface is a refined serif with pronounced thick–thin modulation and a distinctly vertical, dressy stance. Serifs are delicate and sharp, often hairline in weight, with crisp entry/exit terminals that create a clean, cut-paper finish. The letterforms are relatively compact with tall proportions, and the rhythm is driven by strong vertical stems contrasted by thin connecting strokes and tapered curves. Lowercase forms keep a traditional structure, while capitals show elegant, slightly sculpted curves and careful stroke transitions that read well at display sizes.
It suits magazine and book typography where elegant contrast is desired, particularly for headlines, subheads, and pull quotes. The refined shapes also make it a strong choice for fashion and beauty branding, premium packaging, and high-end identity systems where a classic serif voice should feel modern and precise.
The overall tone feels polished and editorial, balancing tradition with a fashion-forward sharpness. High contrast and fine serifs lend a sense of luxury and authority, while the narrow, tall proportions add poise and a slightly dramatic presence. It conveys sophistication rather than warmth, making it feel curated and premium.
The design appears intended to deliver a contemporary take on a classic text serif: traditional construction and proportions paired with heightened contrast and very fine serifs for a more luxurious, editorial effect. It prioritizes elegance and visual impact in larger settings while retaining conventional, readable forms.
In text, the strong contrast and slender hairlines create a bright, shimmering texture, with especially striking diagonals (V/W/X) and smooth bowls in letters like O and Q. Numerals match the same elegant contrast and show a classic, print-oriented character suited to titles and pull quotes.