Sans Normal Hidih 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product labels, signage, posters, presentations, friendly, clean, modern, approachable, calm, friendly utility, everyday readability, soft modernism, neutral branding, clarity, rounded, soft corners, open apertures, even rhythm, simple forms.
A monoline sans with rounded terminals and softly squared corners that give the outlines a gentle, approachable geometry. Curves are smooth and circular, with open counters and clear apertures that keep the texture airy in text. Proportions are straightforward and contemporary, with consistent stroke behavior across letters and numerals and an overall even, steady rhythm.
It performs well in interface text, wayfinding and signage, and general-purpose display where a soft, contemporary voice is desired. The open shapes and consistent stroke weight also make it a practical choice for longer informational copy in presentations, instructions, and packaging.
The rounded endings and simplified construction create a friendly, non-technical tone while still feeling modern and orderly. It reads as casual and welcoming rather than formal, making it suitable for communication that should feel clear and human.
The letterforms appear designed to balance neutrality with warmth: a simple, highly legible sans structure softened by rounded terminals and friendly proportions. The intention seems to be an everyday workhorse style that feels modern without looking rigid.
The design maintains legibility through generous interior spaces and uncomplicated joins, producing a clean text color at paragraph sizes. Numerals share the same rounded, monoline logic as the letters, supporting cohesive mixed-alphanumeric settings.