Sans Normal Edmir 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Questa Sans' by The Questa Project (names referenced only for comparison).
Keywords: ui text, editorial, brand voice, captions, signage, modern, dynamic, clean, informal, approachable, readability, modernization, friendly tone, everyday italic, oblique, humanist, rounded, open apertures, soft terminals.
A slanted, sans serif with smooth, rounded construction and gently modulated curves. Strokes keep an even, low-contrast rhythm, with soft terminals and open apertures that maintain clarity at text sizes. The uppercase reads streamlined and slightly condensed in feel due to the forward slant, while the lowercase shows a humanist, written influence in shapes like the single-storey a and g and the gently curved shoulder forms. Figures are simple and readable, with consistent spacing and a straightforward, contemporary texture in paragraphs.
Well-suited for interface copy, captions, and short-to-medium editorial text where a contemporary, energetic italic is desired without sacrificing readability. It also works for branding and packaging that benefits from a clean sans tone with a more personable, human cadence than a rigid geometric italic.
The overall tone is brisk and contemporary, with a friendly, conversational energy created by the oblique posture and rounded forms. It feels practical rather than formal, leaning toward everyday communication and modern interface voice.
The design appears intended as a versatile, everyday oblique sans: clean and contemporary, but softened with rounded shaping and humanist lowercase details to keep it approachable in continuous reading.
The slant is consistent across caps, lowercase, and numerals, giving lines of text a cohesive forward motion. Round letters (o, e, c) keep generous counters, helping the font stay open and legible even with the italic angle.