Script Imdiy 7 is a regular weight, normal width, medium contrast, italic, very short x-height font.
Keywords: branding, packaging, headlines, greeting cards, posters, playful, retro, friendly, whimsical, casual, handwritten charm, expressive display, friendly tone, retro flair, informal elegance, monoline feel, brushy, bouncy, rounded, looping.
A lively, handwritten script with a rightward slant and a bouncy baseline rhythm. Strokes appear smooth and brush-like, with rounded terminals, occasional tapered joins, and gently swelling curves that give a soft, monoline-leaning texture despite visible contrast in a few turns. Letterforms favor open counters and generous loops, especially in capitals and descenders, while spacing and widths vary naturally to maintain an organic, written-on-paper feel.
This font works best for short to medium display text where its loops and bounce can be appreciated—logos, product packaging, invitations, greeting cards, and promotional headlines. It can also suit pull quotes or social graphics, but the lively forms are most effective when not set too small or too tightly.
The overall tone is warm and personable, leaning playful and slightly nostalgic. Its looping forms and relaxed rhythm suggest informal charm rather than strict formality, making it feel approachable and expressive.
The design appears intended to capture the look of confident, quick brush-pen handwriting with a polished, catalog-ready consistency. Its emphasis on friendly curves, decorative capitals, and rhythmic movement suggests a focus on expressive display typography for upbeat, characterful messaging.
Capitals are prominent and decorative, with simple flourishes that read well at display sizes. Descenders (notably in letters like g, j, y) are long and curved, adding momentum and personality, while the numerals share the same rounded, handwritten construction for cohesive mixed-content settings.