Sans Normal Afris 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink (names referenced only for comparison).
Keywords: branding, headlines, ui, packaging, signage, modern, friendly, clean, dynamic, approachable, clarity, modernity, approachability, motion, rounded, geometric, slanted, open, crisp.
A rounded, geometric sans with a consistent rightward slant and smooth, low-contrast stroke construction. Curves are built from clean circular/elliptical forms, with open apertures and clear interior counters in letters like a, e, and s. Terminals are largely blunt and tidy, and the overall rhythm feels even, with generous spacing and straightforward, highly legible digit shapes.
This font is well-suited to modern branding systems, headlines, and short-to-medium text where a clean, rounded italic voice is desirable. It should perform well in UI labels and navigation, as well as packaging and signage that benefit from approachable clarity and a sense of motion.
The overall tone is contemporary and upbeat: clean and efficient, yet softened by rounded geometry and a gentle italic motion. It reads as friendly and accessible rather than technical or severe, lending a sense of forward movement without becoming stylized or quirky.
The design intent appears to be a versatile italic sans that pairs geometric cleanliness with softened, rounded forms for broad usability. It aims for high legibility and a contemporary feel while adding energy through consistent slant and open, uncomplicated letterforms.
The italic angle appears consistent across capitals, lowercase, and numerals, helping text feel cohesive in running settings. Uppercase forms stay simple and sturdy, while lowercase maintains clear differentiation (notably between i/j and c/e) through open shapes and restrained detailing.