Sans Normal Asrah 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Benn Beckman' by Factory738, 'Capitana' by Floodfonts, and 'Grava' by Positype (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, editorial, presentations, modern, neutral, friendly, clean, functional, clarity, versatility, modernity, accessibility, system design, rounded, open, crisp, geometric, even.
This is a clean sans with largely monoline strokes, generous counters, and rounded curve construction. Letterforms lean toward geometric skeletons with softened joins and consistent terminal treatment, giving shapes a smooth, even rhythm across lines of text. Uppercase forms are straightforward and stable, while the lowercase shows simple, highly legible constructions (single-storey a and g) with open apertures and minimal contrast. Numerals follow the same calm, rounded logic, with clear differentiation and balanced proportions.
It suits interface copy, product and brand systems, and general-purpose corporate communication where a clear, contemporary sans is needed. The even rhythm and open counters also make it comfortable for editorial layouts, instructional materials, and presentation typography.
The overall tone is modern and neutral with a subtle friendliness from the rounded curves and open forms. It feels contemporary and unobtrusive rather than expressive, supporting clarity and approachability in a wide range of settings.
The design appears intended as a versatile, everyday sans: straightforward, readable, and visually balanced, with a geometric-leaning structure that stays friendly through rounded detailing and open apertures.
Spacing appears even and controlled, helping the font read cleanly in longer passages. Curves in letters like C, G, O, and S are smooth and consistent, and straight-sided letters maintain crisp verticals and horizontals without sharp decorative gestures.