Sans Normal Usbab 7 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: ui labels, signage, editorial, presentations, branding, clean, modern, neutral, technical, efficient, clarity, emphasis, modernization, efficiency, neutrality, oblique stress, open apertures, rounded terminals, generous counters, crisp joins.
This is an oblique sans with smooth, rounded curves and restrained, consistent stroke modulation. Letterforms show open apertures and ample counters, with a steady, forward-leaning rhythm and clean joins. The lowercase is straightforward and readable, with single-storey forms where visible (notably the “a”), a compact, functional “t,” and a looped “g” with a clear ear. Figures are simple and contemporary, with a clean “1” and broadly oval “0,” matching the typeface’s rounded geometry.
It works well for interface text, navigation, short editorial passages, and presentation typography where a slanted sans is needed for emphasis without sacrificing legibility. The clear shapes and even rhythm also suit wayfinding, product copy, and modern brand systems that require a neutral but energetic italic voice.
The overall tone is contemporary and matter-of-fact, leaning more toward clarity and utility than expressiveness. Its oblique angle adds motion and urgency without becoming decorative, giving it a brisk, modern voice suited to straightforward communication.
The design intention reads as a pragmatic oblique companion for contemporary sans typography: maintain familiar, highly legible constructions while adding forward motion and a smooth, rounded finish for a polished, modern look.
Spacing appears even and controlled, producing smooth text color in the sample paragraph. Uppercase forms keep a measured, geometric feel (notably the rounded “C/G/O/Q”), while diagonals in letters like “A/K/V/W/X/Y” are clean and sharp, reinforcing a crisp, engineered impression.