Sans Normal Nalab 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, retro, punchy, impact, approachability, display readability, brand presence, rounded, soft corners, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with soft, slightly blunted terminals and smoothly swollen curves, giving the forms a sturdy, cushioned feel. The uppercase is blocky and stable, while the lowercase keeps simple, single-storey construction in letters like a and g, with short ascenders and descenders and clear, open silhouettes at display sizes. Numerals follow the same chunky geometry, reading as solid, poster-oriented figures rather than delicate text forms.
Best suited to display work such as headlines, posters, logo wordmarks, packaging panels, and short-callout signage where its mass and rounded geometry can read cleanly. It also works well for playful editorial titling and bold UI moments (buttons, hero banners) when used at larger sizes with extra spacing.
The overall tone is confident and approachable, with a sporty, retro-leaning friendliness. Its inflated, heavyweight shapes feel energetic and attention-seeking, suited to cheerful or casual messaging where warmth matters as much as impact.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—prioritizing strong silhouettes, compact counters, and a dense typographic color for attention-grabbing display typography.
Counters and apertures are intentionally tight (notably in B, 8, and e), which boosts boldness but can reduce clarity at small sizes. The rhythm is dense and uniform, creating strong word shapes and a dark typographic color that benefits from generous tracking and leading in longer lines.