Sans Normal Bogiv 13 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'PF Diplomat Sans' by Parachute, 'Arazatí' by TipoType, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: ui text, branding, signage, posters, editorial, clean, modern, friendly, neutral, confident, versatility, clarity, modernity, legibility, simplicity, geometric, rounded, crisp, even, open.
A clean geometric sans with sturdy, even stroke endings and smoothly rounded bowls. The letterforms emphasize circular construction (notably in O, C, and G) paired with straight, vertical stems, creating a clear, steady rhythm. Terminals are mostly flat and square, with gentle curve transitions that keep counters open and legible. Lowercase forms are straightforward and contemporary, with a single-storey g, a compact t, and a clear, looped q; numerals are simple and balanced with generous interior space in 0, 8, and 9.
Well suited for interface and product text where clarity and neutrality are important, as well as contemporary branding systems that need a geometric, approachable sans. It also performs effectively for signage and poster headlines thanks to its strong shapes and open counters, while remaining comfortable for short editorial passages.
The overall tone is modern and approachable, projecting clarity and reliability rather than personality-driven quirks. Its rounded geometry and open counters give it a friendly, serviceable voice suitable for everyday communication.
Likely intended as a versatile, modern workhorse sans that balances geometric structure with readable proportions. The emphasis on round forms, open counters, and straightforward lowercase shapes suggests a design optimized for clear communication across both display and text settings.
The design maintains consistent color in text and scales well to display sizes, where the broad curves and clean joins read especially smoothly. Spacing appears even and controlled, supporting continuous reading in the sample paragraph.