Sans Normal Abbup 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Dikta Neue' by Atasi Studio, 'Helvetica Now' and 'Helvetica Now Variable' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product branding, headlines, editorial, signage, modern, clean, technical, efficient, neutral, clarity, modernization, speed, utility, legibility, oblique, monoline, open counters, rounded forms, crisp terminals.
A clean, oblique sans with monoline strokes and rounded, geometric construction. Curves are smooth and circular, with open apertures and generous counters that keep forms legible in motion. Terminals are crisp and mostly straight-cut, and the overall rhythm is even, with slightly dynamic spacing created by the slant and varied glyph widths. Figures are simple and contemporary, matching the letterforms in stroke and curvature.
It works well for UI labeling, dashboards, and product communication where a clean oblique sans can add momentum without sacrificing clarity. The consistent, rounded construction also suits short headlines, captions, and wayfinding-style text that benefits from a contemporary, technical feel.
The tone is modern and matter-of-fact, with a brisk, forward-leaning emphasis that reads as efficient and active rather than decorative. Its restrained geometry and consistent stroke treatment give it a neutral, professional voice suited to contemporary interfaces and branding.
The design appears intended to deliver a contemporary oblique sans that feels fast and functional, pairing geometric clarity with comfortable readability. It prioritizes consistency across the set and a streamlined, no-nonsense appearance for practical typography.
The oblique angle is steady across uppercase, lowercase, and numerals, producing a cohesive flow in text. Uppercase shapes feel compact and streamlined, while lowercase forms stay straightforward and uncluttered, supporting quick scanning at small to medium sizes.