Sans Normal Adlum 15 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, signage, packaging, posters, modern, neutral, technical, clean, businesslike, clarity, versatility, modernity, efficiency, oblique, geometric, monolinear, open apertures, high legibility.
This is an oblique sans with a clean, monolinear skeleton and rounded, geometric curves. Strokes maintain an even thickness with smooth joins and mostly squared terminals, producing a crisp, engineered feel. Uppercase forms are broad and stable, while lowercase shapes are simple and open, with clear counters in letters like a, e, and g. The numerals are straightforward and contemporary, matching the letterforms with consistent curve logic and uniform stroke treatment.
It works well for interface labels, dashboards, and wayfinding where clarity and a compact, consistent texture matter. The oblique stance also suits contemporary branding, packaging, and headline settings that need a subtle sense of motion while staying highly legible at medium sizes.
The overall tone is modern and pragmatic, with an unobtrusive voice that feels efficient and professional. Its steady rhythm and restrained detailing give it a mildly technical character without becoming cold, making it suitable for brands that want clarity with a touch of forward motion from the slant.
The design appears intended as a versatile oblique sans for general-purpose communication, emphasizing clean construction, dependable readability, and a contemporary voice. It prioritizes uniform stroke behavior and open forms to remain clear across a range of display and text-like applications.
The slant is consistent across capitals, lowercase, and figures, keeping word shapes cohesive in running text. Curves are built from smooth arcs and ellipses, and spacing appears even and systematic, supporting predictable texture in paragraphs and UI-like settings.