Sans Normal Ugbim 1 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, branding, editorial, posters, packaging, modern, crisp, clean, confident, contemporary clarity, refined character, display impact, brand voice, sharp terminals, open counters, monoline feel, tapered joins, geometric.
This typeface presents as a clean, contemporary sans with a distinctly calligraphic contrast: straight stems read sturdy while curved strokes and joins taper to finer points, creating a lively thick–thin rhythm. The proportions are generous with broad, open bowls and counters, and the round characters lean on circular geometry with smooth, even curves. Terminals are predominantly sharp or subtly sheared rather than rounded, and diagonals (notably in V/W/X/Y) feel crisp and precise. Overall spacing appears comfortable and the forms stay consistent across uppercase, lowercase, and numerals, supporting clear word shapes in running text.
It performs well in headlines and brand marks where the crisp terminals and contrast can be appreciated, and it also holds together in short editorial text with a refined, contemporary voice. The broad proportions and open counters suit display applications such as posters, packaging, and interface hero text where clarity and character are both desired.
The tone is modern and polished, with a slightly dramatic edge from the pointed terminals and contrast. It feels confident and editorial—clean enough for contemporary branding, yet expressive enough to add character to headings and short passages.
The design appears intended to merge a geometric sans foundation with a refined, slightly calligraphic contrast, offering a contemporary look that remains readable while adding a distinctive, sharp-edged personality.
Lowercase forms maintain straightforward construction and open apertures, helping legibility at text sizes, while the contrast adds visual sparkle in larger settings. Numerals are clear and fairly uniform in presence, blending well with the letterforms rather than calling attention to themselves.