Sans Normal Ohbel 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, clean, impact, clarity, modernity, simplicity, bold branding, geometric, rounded, compact, sturdy, crisp.
A heavy, geometric sans with broad proportions and rounded bowls that read as clean circles and ellipses. Strokes are uniform and solid, with minimal modulation and smooth joins that keep counters open despite the weight. Terminals are mostly flat and squared, while curves stay generously rounded, creating a stable, poster-like texture. The lowercase uses simple, contemporary constructions (single-storey a and g) and a straightforward, readable rhythm; numerals are robust and evenly weighted, with a distinct angled-top 1.
This font is well suited to headlines, posters, and display typography where strong presence and quick recognition are needed. It also fits branding, signage, and packaging that benefit from a clean geometric voice and a consistent, high-contrast-on-background silhouette.
The overall tone is bold and direct, projecting confidence and approachability rather than severity. Its rounded geometry and steady color make it feel modern and friendly, with a strong, attention-grabbing presence suited to high-impact messaging.
The design appears intended to deliver a contemporary geometric sans optimized for impact: large counters, simplified constructions, and consistent stroke width that maintain legibility while maximizing visual weight and authority.
At larger sizes the spacing and counters hold up well, producing an even typographic color across lines. The heavy weight reduces fine detail, so it performs best where clarity and punch are more important than delicate differentiation between similar shapes.