Serif Normal Alsa 1 is a bold, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, magazine, posters, packaging, branding, editorial, classic, dramatic, formal, assertive, impact, elegance, authority, movement, bracketed, calligraphic, wedge-like, crisp, compact.
This typeface is a slanted serif with sharp, tapered terminals and compact, energetic letterforms. Strokes show pronounced thick–thin modulation, with broad main strokes contrasted by hairline connections and pointed joins. Serifs are small and bracketed, often resolving into wedge-like tips that reinforce the brisk, engraved feel. Counters tend to be on the tighter side and curves are drawn with a slightly calligraphic sweep, producing a lively rhythm across both capitals and lowercase. Figures follow the same high-contrast, angled construction, reading as punchy and display-leaning.
It performs best in headlines, standfirsts, pull quotes, and other editorial applications where contrast and slant can be appreciated at size. It can also serve for branding, packaging, and event or poster typography that benefits from a classic serif voice with extra bite and motion.
The overall tone is classic and editorial, with a dramatic, somewhat theatrical polish. Its slant and sharp finishing details give it a sense of momentum and authority, suitable for messaging that wants to feel established, confident, and slightly flamboyant without becoming ornamental.
The design appears intended to deliver a conventional serif foundation with heightened contrast and an italicized, calligraphic energy for attention-grabbing typography. It aims to balance traditional forms with sharper, more dramatic finishing details to create a confident display text tool.
In text settings the strong contrast and tight internal spaces create a dense, high-impact texture, with particularly striking diagonals and pointed terminals in letters like v/w/x/y and the angled joins in k. The glyphs maintain consistent slant and stress, yielding a cohesive, forward-driven line even at larger paragraph sizes.