Serif Normal Lulow 12 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: books, magazines, headlines, editorials, branding, editorial, formal, literary, authoritative, traditional, readability, tradition, authority, editorial tone, classic elegance, bracketed, sculpted, crisp, ball terminals, oldstyle figures.
This is a sturdy, high-contrast serif with bracketed serifs and a distinctly sculpted, calligraphic stroke modulation. Letters show wedge-like, slightly flared terminals and rounded join behavior that keeps counters open even at heavier weights. The capitals are broad and stable, with classic proportions and crisp serif articulation, while the lowercase shows a traditional text rhythm with a two-storey “a,” a compact “e,” and a clearly differentiated “g.” Numerals appear in an oldstyle (text-figure) style with varying heights and some descenders, reinforcing a bookish texture in running text.
Well suited to long-form editorial typography such as books, essays, and magazine features where a traditional serif texture is desired. The weight and contrast also make it effective for headlines, pull quotes, and section openers, as well as brand applications that benefit from a classic, authoritative serif.
The overall tone is classical and editorial, with a confident, slightly old-world presence. It feels suitable for serious reading and institutional contexts, projecting authority without becoming ornate. The strong blacks and sharp serifs add a decisive, traditional voice that reads as established and trustworthy.
The design appears intended to provide a conventional, readable serif voice with enough contrast and weight to deliver strong presence in both text and display. Its oldstyle numerals and calligraphic shaping suggest an emphasis on literary tone and traditional typographic conventions.
Spacing and color look even in the text sample, producing a dense but controlled page tone. Ball-like terminals and soft bracketing on serifs temper the sharpness, giving the design a polished, print-oriented character that holds up well at display sizes as shown.