Script Hoje 3 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, invitations, friendly, casual, retro, lively, handmade, handwritten warmth, friendly display, everyday script, brand personality, rounded, brushed, looping, soft terminals, bouncy.
A slanted, handwritten script with rounded bowls, soft stroke endings, and a gently bouncing baseline rhythm. Strokes are smooth and mostly monoline, with subtle thickening on curves that suggests a brush or marker influence rather than a pointed-pen model. Letterforms lean right with compact proportions and frequent loops in ascenders and capitals; counters stay open and the overall texture reads dark and even at text sizes. Numerals follow the same cursive logic, with curved forms and friendly, informal shapes.
Well suited for short-to-medium text where personality is the priority: brand marks, product labels, café/menu headlines, posters, quotes, and social graphics. It can also work for informal invitations or greeting applications, especially when set with generous spacing and paired with a simple sans for contrast.
The font conveys an approachable, upbeat tone—personal and conversational, with a touch of vintage sign-painting warmth. Its playful loops and relaxed cadence make it feel welcoming and human rather than formal or ceremonial.
Likely designed to provide a clean, readable handwritten script with enough flourish to feel distinctive, while keeping strokes even and shapes rounded for reliable reproduction in print and on screens.
Capitals are expressive and slightly embellished, often featuring entry/exit curls that create a decorative silhouette. Some connections appear implicit rather than fully continuous, giving the script a hand-drawn flexibility while still maintaining consistent spacing and rhythm across words.