Slab Square Hivo 5 is a bold, wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, posters, headlines, packaging, signage, athletic, western, industrial, retro, poster, impact, ruggedness, momentum, chiseled, beveled, angular, blocky, bracketed serifs.
A heavy, forward-leaning slab serif with squared, chamfered corners that create a carved, beveled look. Strokes are robust and mostly uniform with modest contrast, and terminals end in blocky slabs that read crisp and engineered. The italic slant is pronounced, with compact joins and tight interior counters; letters like A, M, N, and W emphasize angular construction and notched details. Numerals match the same faceted geometry, giving the set a cohesive, hard-edged rhythm in both display lines and short text.
Best suited for attention-driven applications such as sports identities, event posters, bold headlines, and labels where a tough, angular texture reads as intentional. It also works well for signage and packaging that wants a vintage-industrial or western-leaning flavor, especially at medium-to-large sizes.
The overall tone is assertive and high-energy, combining a sports/scoreboard punch with a rugged, workwear character. Its sharp corners and slab endings evoke vintage signage and competition branding, lending a confident, no-nonsense voice with a retro edge.
The font appears designed to deliver maximum impact through weight, slanted momentum, and a faceted slab-serif structure. Its consistent chamfered geometry suggests an intention to feel machined and rugged while staying legible and cohesive across caps, lowercase, and figures.
The design relies on consistent corner cutting and straight-sided bowls to keep a mechanical texture across the alphabet. The strong slant and dense shapes can make long passages feel heavy, but they reinforce impact at larger sizes and in bold headlines.