Sans Contrasted Haso 4 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'OL London' by Dennis Ortiz-Lopez, '1312 Sugoi' by Ezequiel Filoni, 'Loft' by Monotype, and 'Phet' by URW Type Foundry (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, gaming ui, sporty, aggressive, futuristic, techy, dynamic, impact, speed, ruggedness, display branding, oblique, slabbed, angular, faceted, compressed counters.
A heavy, obliqued sans with broad proportions and strongly squared, chamfered corners. Forms are built from flat planes and sharp angles, with frequent wedge-like terminals and cut-ins that create a faceted, speed-driven silhouette. Counters tend toward rectangular and tightly enclosed, and the overall color is dense and poster-like, with noticeable thick–thin shifts created by the slant and the abrupt joins rather than soft modulation. Spacing reads compact and assertive, and the figures follow the same blocky, angular construction for a cohesive set.
Best suited to short, prominent text such as sports identities, event posters, esports or racing-themed graphics, and bold packaging callouts. It can also work for punchy UI headings or splash screens where a fast, mechanical feel is desired, while longer passages may feel visually intense due to the dense weight and angular detailing.
The tone is forceful and high-energy, evoking motorsport, action titles, and tech-forward branding. The hard corners and italic lean communicate speed and impact, while the wide stance adds a loud, headline-first presence.
The letterforms appear designed to project speed and toughness through an oblique stance, faceted construction, and tight, squared counters. The consistent use of chamfers and cut-ins suggests an intention to create a highly recognizable display face optimized for impact at large sizes.
The design relies on consistent corner chamfers and horizontal slicing details that introduce motion cues across many letters. Round shapes (like O/Q and 0/8/9) are treated as squared ovals, keeping the overall system geometric and industrial.