Sans Normal Okkid 21 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Clear Sans Text' by Positype, 'Robusta' by Tilde, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, ui labels, signage, posters, branding, modern, confident, clean, friendly, pragmatic, clarity, neutrality, modern utility, approachability, impact, geometric, rounded, monoline, high legibility, sturdy.
A sturdy sans with monoline construction, rounded curves, and largely geometric proportions. Counters are open and generous, while terminals are cleanly cut with minimal shaping. The uppercase reads compact and stable with broad shoulders and smooth bowls; the lowercase keeps a straightforward, single-storey feel where applicable and maintains clear differentiation between similar forms. Numerals follow the same solid, evenly weighted logic, with rounded forms and simple, readable silhouettes.
Well suited to headlines, product UI, and short-to-medium text where a strong, clean sans voice is needed. It can work effectively in signage and posters thanks to its sturdy strokes and open counters, and it also fits contemporary branding that aims for clarity and approachability.
The overall tone is contemporary and dependable, leaning more functional than expressive. Its rounded geometry softens the heavy color, giving it a friendly, approachable presence while still feeling assertive and direct.
The design intent appears to be a modern, workhorse sans that emphasizes clarity and consistency, using geometric roundness and simple terminals to deliver a confident, highly legible typographic color across both display and general-purpose applications.
Spacing and rhythm appear even and consistent, producing a dense but controlled texture in lines of text. The design avoids ornamental quirks, favoring predictable shapes and clear joins that hold up well at larger display sizes and in UI-like settings.