Serif Other Ubvy 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, ui display, posters, modern, technical, streamlined, precise, futuristic, geometric serif, modernize serif, technical voice, distinctive text, rounded corners, rectilinear, square-shouldered, crisp, controlled.
This typeface combines largely monolinear strokes with compact, squared curves and softened corners, producing a rectilinear skeleton that still reads clearly in text. Serifs are present but restrained and stylized—often appearing as short, flattened terminals or subtle spurs rather than traditional bracketed forms. Counters tend toward rounded-rectangle shapes (notably in O, D, 0, and 9), and many joins are crisp with minimal modulation. Proportions are steady with a clean cap line, consistent spacing, and a slightly engineered rhythm created by the frequent use of flat horizontals and squared bowls.
It suits display-forward applications where a clean but characterful serif is desirable, such as brand wordmarks, packaging systems, editorial headings, and poster typography. The controlled geometry and consistent texture also make it a good candidate for interface or product labeling at larger sizes, especially when you want a technical or contemporary feel without going fully sans.
The overall tone feels modern and methodical, with a hint of retro-futurism. Its squared contours and disciplined terminals suggest an industrial, technical voice while remaining approachable thanks to the rounded corners and open, legible forms.
The design appears intended to merge serif cues with a geometric, engineered construction—prioritizing a distinctive squared silhouette, consistent rhythm, and legible text behavior while projecting a modern, precision-led personality.
The numerals follow the same rounded-rect geometry as the letters, giving data-heavy settings a cohesive look. Uppercase forms are tall and constructed, while the lowercase keeps straightforward shapes and clear differentiation (e.g., single-storey a and g), supporting readability without losing the distinctive, squared styling.