Sans Contrasted Pure 10 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, mastheads, packaging, signage, poster, editorial, industrial, retro, assertive, impact, branding, distinctiveness, display, stencil-like, notched, compressed caps, tight apertures, blocky.
A heavy, high-impact display face with squared silhouettes and deliberate notches that cut into stems and joins, creating a subtle stencil-like rhythm without fully breaking the letters apart. Curves are compact and tightly drawn, with narrow internal counters and crisp terminals that feel machined rather than calligraphic. The alphabet mixes broad verticals with selectively thinned or scooped areas, producing strong light–dark patterning in rounds like O, Q, and S and a distinctive, angular bite in characters such as G and R. Numerals follow the same blocky logic, with firm horizontals and compact bowls that maintain a consistent, punchy color in text.
This font is well suited to headlines and short blocks of copy where maximum impact is needed, such as posters, editorial mastheads, product packaging, and attention-grabbing signage. It performs especially well in all-caps settings and bold typographic compositions where its notched structure can become a recognizable brand motif.
The overall tone is bold and no-nonsense, with a utilitarian, print-forward character that reads as retro-industrial and headline-driven. The notched detailing adds a sense of engineered precision and toughness, giving the face a confident, slightly theatrical presence.
The design appears intended to deliver a strong, printable display voice that combines blocky sans construction with cut-in detailing for extra identity. The notches and tight curves suggest an emphasis on visual branding and bold message delivery rather than quiet, long-form readability.
In the sample text, the tight counters and dense stroke mass make it feel best at larger sizes, where the internal shapes stay open enough to preserve character recognition. The cap forms appear particularly condensed and uniform, while the lowercase keeps a sturdy, compact texture with minimal softness.