Sans Normal Afnam 20 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Clarina Sans' by Asritype, 'Wayfinding Sans Pro' by FDI, 'Brix Sans' by HVD Fonts, 'PTL Maurea' by Primetype, 'Comenia Sans' by Suitcase Type Foundry, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, advertising, packaging, modern, friendly, sporty, casual, clean, add motion, stay legible, look modern, feel approachable, oblique, rounded, geometric, open counters, soft terminals.
An oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are largely even with low contrast, and many terminals end with soft, slightly angled cuts that keep the texture crisp without feeling sharp. Proportions are balanced with a steady x-height and open apertures that help maintain clarity in words, while the oblique slant adds forward motion and a lively rhythm across lines. Numerals follow the same rounded, even-weight logic, with clear forms and minimal ornamentation.
Well-suited to branding and marketing systems that want a modern, approachable tone, as well as headlines and short blocks of copy where the oblique angle can add energy. The open shapes and steady stroke weight also work for UI labels, navigation, and product packaging where quick recognition matters.
The overall tone is contemporary and approachable, combining a clean, practical voice with a subtle sense of speed. It reads as friendly rather than formal, making it feel at home in upbeat, everyday communication and brand-forward settings.
The design appears intended as an energetic, contemporary sans that stays clean and legible while adding motion through its oblique stance. It aims to balance geometric simplicity with softened details so it can feel both modern and personable.
The letterforms keep a consistent slant and spacing that produces an even, readable color in text. Curved characters and bowls appear generously rounded, and joins are handled smoothly, giving the design a cohesive, polished feel at both display and text sizes.