Serif Forked/Spurred Yamo 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, western, vintage, rugged, bold, show poster, heritage feel, signage impact, poster display, western motif, spurred, beveled, angular, ink-trap feel, compact counters.
A heavy, display-oriented serif with blocky proportions, broad stance, and pronounced spurs and forked terminals that give stems and arms a notched, chiseled silhouette. Curves are squared-off and slightly faceted, with tight counters and sturdy joins that create an almost carved, wood-type rhythm. Serifs are short and integrated, often forming bracketless, angular nubs and mid-stem protrusions rather than long slabs, producing a dense, high-impact texture in text lines. Numerals and capitals appear robust and slightly condensed internally due to small apertures, reinforcing the dark, poster-like color.
Best suited for short, prominent settings where impact and character are priorities—posters, headlines, event graphics, labels, and bold logotypes. It also works well for Western-themed signage or retro packaging where a dense, wood-type feel is desired.
The overall tone is classic Americana and frontier-inspired, with a vintage circus/handbill energy. Its aggressive spurs and chunky shapes feel assertive and workmanlike, suggesting signage, stamped lettering, and old print ephemera rather than refined book typography.
The design appears intended to echo vintage display serifs used in historic printing and signage, using spurred terminals and faceted curves to simulate carved or stamped letterforms while maintaining strong, legible silhouettes at large sizes.
Spacing reads on the tight side in running text, amplifying the bold, packed-in look; the notched terminals create strong horizontal rhythm and visual bite at small sizes. The angular detailing is consistent across upper- and lowercase, helping the face retain its character even in mixed-case settings.