Serif Normal Lidus 11 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, book titling, branding, classic, formal, refined, authoritative, classic refinement, editorial voice, premium tone, headline impact, bracketed, sharp, crisp, sculpted, calligraphic.
A high-contrast serif with crisp hairlines, weighty verticals, and finely bracketed wedge serifs. The drawing favors upright, stately proportions with generous widths and a calm, even rhythm across text. Curves are smooth and controlled, with small apertures and tapered terminals that give counters a sculpted look. Numerals and capitals read as sturdy and dignified, while lowercase forms keep a traditional, bookish structure with clear modulation and restrained detailing.
Well suited to magazine and newspaper headlines, book and journal titling, and other editorial contexts where contrast and refinement are desirable. It can also support branding for fashion, arts, and cultural institutions, especially in display sizes where its hairlines and serifs remain distinct.
The overall tone is classic and editorial, projecting authority and polish rather than friendliness. Its sharp contrasts and tidy serifs suggest a premium, literary voice suited to established institutions and formal communication.
The design appears intended to deliver a traditional text-serif voice with elevated contrast and a polished, contemporary finish. It balances formal typographic conventions with sharper detailing to add sophistication and presence in display and editorial settings.
In larger settings the hairline elements become a defining feature, creating sparkle and elegance, while the darker stems maintain strong word-shape and emphasis. The italic is not shown, and the roman exhibits consistent contrast logic across letters and figures.