Sans Normal Bygow 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, product design, branding, editorial, signage, clean, modern, neutral, friendly, technical, clarity, neutrality, modernity, versatility, simplicity, geometric, monolinear, open apertures, rounded, crisp.
A clean, geometric sans with largely monolinear strokes and smoothly rounded curves. The design favors circular and elliptical bowls with open counters, paired with straight-sided stems and simple terminals. Proportions feel balanced and slightly generous in the round letters, while verticals remain crisp and consistent, producing an even rhythm in text. Numerals and capitals share the same restrained construction, with clear, uncluttered forms and a straightforward, contemporary silhouette.
This face is well suited to UI and product copy where a clear, contemporary sans is needed, and it can also serve branding systems that want a neutral, geometric voice. It performs comfortably in editorial settings for headings and short passages, and its straightforward letterforms make it a solid option for signage and wayfinding where quick recognition matters.
The overall tone is modern and neutral, reading as approachable without becoming playful. Its clarity and tidy geometry give it a quietly technical feel, suitable for interfaces and informational typography while remaining friendly enough for general communication.
The design appears intended as a general-purpose geometric sans focused on clarity, consistency, and contemporary simplicity. It prioritizes clean curves, open interior spaces, and a restrained construction to deliver a dependable, modern typographic voice.
Curves are smooth and continuous, and joins stay uncomplicated, keeping letterforms readable at a range of sizes. Spacing appears even and controlled in the sample text, supporting steady paragraph color and clean line breaks.