Sans Normal Ollan 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk Condensed' by Identity Letters and 'Gate A1' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, neutral, impact, clarity, approachability, modern branding, display emphasis, rounded, geometric, compact, crisp, blocky.
This typeface is a heavy, rounded sans with compact proportions and a steady, even stroke. Curves are built from smooth, near-circular forms, while joins and terminals resolve into clean, squared-off cuts rather than flares. Counters stay fairly open for the weight, with a notably round “O” and “0,” and the lowercase shows sturdy, simple constructions with a single-storey “a” and a single-storey “g.” Overall spacing and rhythm feel tight and punchy, emphasizing solid shapes and clear silhouettes.
Best suited to display settings where strong emphasis is needed, such as headlines, posters, brand marks, packaging, and retail or wayfinding signage. It can work for short blocks of UI or marketing copy at larger sizes, but its dense weight and compact word shapes favor titles, labels, and callouts over long-form reading.
The look is direct and energetic, with a friendly, contemporary tone that reads as confident without feeling aggressive. Its rounded geometry softens the heaviness, giving it a personable, approachable voice suited to bold messaging.
The design appears intended to deliver maximum visual impact with a clean, geometric voice—pairing thick strokes with rounded forms to stay legible and friendly while remaining unmistakably bold. It prioritizes simple, consistent shapes that reproduce well across print and digital display contexts.
The numerals share the same robust, rounded construction and maintain strong presence in text. The lowercase “t” has a short crossbar and the “f” is compact, keeping word shapes dense; this reinforces impact in headlines and short lines.