Sans Normal Agliv 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Achates' by Karandash, 'Comenia Sans' by Suitcase Type Foundry, and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, approachable, sturdy, casual, modern, approachability, display impact, brand tone, clarity, soft, rounded, blunt, compact, punchy.
A heavy, rounded sans with soft curves and blunt terminals that keep forms smooth and friendly while maintaining a solid, compact footprint. Strokes are consistently thick with minimal contrast, and counters stay open enough to read clearly at display sizes. The lowercase shows simple, single-storey shapes (notably the a and g), with a sturdy, slightly condensed feel in several letters; the t has a short crossbar and the f has a compact head, reinforcing the dense rhythm. Figures are straightforward and blocky with rounded corners, matching the overall softened geometry.
Best suited for headlines, posters, packaging, and brand marks where a friendly but assertive voice is needed. It can also work for short UI labels or signage when you want high impact with softened edges, though its dense weight is most effective in larger sizes and shorter text runs.
The overall tone is warm and approachable rather than clinical, with a playful sturdiness that feels contemporary and informal. Its rounded construction gives it an inviting character suited to upbeat messaging, while the weight and compact shapes add confidence and presence.
The design appears intended to deliver high-impact sans typography with a softened, welcoming feel. By combining rounded geometry with compact, sturdy proportions, it aims to balance friendliness with visual authority for modern display and brand applications.
Round letters like O and Q read as near-circular with ample mass, and diagonal forms (V, W, X, Y) keep a firm, stable stance rather than sharp, razor-like points. The punctuation shown in the sample text appears robust at large sizes, supporting a strong, headline-oriented voice.