Script Bagam 2 is a regular weight, narrow, very high contrast, upright, short x-height font.
Keywords: invitations, branding, headlines, packaging, greeting cards, elegant, whimsical, romantic, refined, playful, decorative elegance, hand-lettered feel, display emphasis, boutique branding, looping, flourished, calligraphic, tall ascenders, delicate hairlines.
This script has a calligraphic, pen-drawn construction with pronounced thick–thin modulation and crisp, tapered terminals. Letterforms are narrow and vertically oriented, with tall ascenders/descenders and a relatively small lowercase body, giving the design an airy rhythm. Strokes often break into fine hairlines that curl into small loops or teardrop-like entry/exit strokes, while heavier downstrokes anchor the shapes. Connections are selective rather than fully continuous, so words read as a flowing script punctuated by distinct letter joins and occasional standalone forms.
Well suited to wedding and event invitations, greeting cards, boutique branding, and product packaging where an elegant handwritten script is desired. It also works effectively for short headlines, pull quotes, and logo-like wordmarks, especially at larger sizes where the fine hairlines and flourishes can be appreciated.
The overall tone feels formal yet lighthearted, combining polished calligraphy with quirky, lively swashes. Its delicate hairlines and looping details suggest romance and ceremony, while the slightly bouncy proportions keep it friendly and expressive rather than strictly traditional.
The design appears intended to capture the look of formal hand lettering with dramatic contrast and ornamental loops, balancing legibility with decorative charm. It prioritizes expressive capitals and graceful rhythm for display-focused typography and personalized, celebratory applications.
Capitals are especially decorative, with prominent internal curls and extended lead-in strokes that create a strong headline presence. Numerals echo the same contrast and occasional flourish, with some figures featuring hairline loops that add a bespoke, handwritten character. Spacing and joins produce a varied texture across words, emphasizing a handcrafted, boutique feel.