Sans Normal Lymes 7 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Acaraje' by Latinotype and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promo, sporty, assertive, dynamic, modern, punchy, impact, speed, headline emphasis, modern branding, attention grabbing, oblique, rounded, compact counters, ink traps, high impact.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with compact internal counters and short, sturdy terminals that read as cleanly cut rather than calligraphic. The slant is strong and uniform, creating forward motion while keeping forms stable and geometric, especially in the round letters. Numerals match the letters in mass and width, with simplified shapes designed for impact at display sizes.
Best suited to short, high-impact copy such as headlines, posters, brand marks, and promotional materials where strong silhouettes matter. It will also work well for sports or performance-themed branding and bold packaging statements, especially when set large or with generous line spacing.
The overall tone is energetic and forceful, with a sporty, headline-driven presence. Its bold massing and forward lean give it a sense of speed and urgency, while the rounded construction keeps it approachable rather than aggressive.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning rhythm, combining rounded geometric forms with dense stroke weight for confident display typography.
Letterspacing appears tight in text, emphasizing a dense, poster-like texture. Several glyphs show compact joins and small interior spaces, which strengthens the silhouette and makes the font feel optimized for large-scale reading rather than delicate detail.